23-08-2012
Newspaper became the only media in slump of advertising in the first half year
The advertising increase of traditional media in this first half year is 10% lower than last year, and the advertising of newspaper has 7.3% decline. The rebound of advertising market faces an uncerta...
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22-08-2012
Domestic social advertising accounts share less than 2% of Internet advertising market proportion
The global social networking websites giant, Facebook, has successfully listed in May. With its financing of US$16 billion, it attracted global Internet vision. But then it has the share price plung...
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22-08-2012
Emerging market drives advertising spending - China will surpass Japan next year
According to Market Research Company eMarketer’s report, in the promotion of the Olympic Games and emerging market, global advertising market scale is expected to rise 7.4% to $542 billion. ...
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22-08-2012
METRO appeared Southern Media Group marches subway free magazines
“METRO”inaugural issue Love metro life, love METRO! The cooperated publication of Southern Media Groups and Hong Kong METRO (Shenzhen) was formally appeared. This is the first time that S...
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22-08-2012
United States “Reader’s Digest” Chinese cooperated edition suspended
Four years ago, the United States “Reader’s Digest” Chinese cooperated edition expanded into the mainland market—“Reader’s Digest” suspended Last week, the s...
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23-08-2012
Advertising has entered the “network-TV channel linkage times”
In 2012, the development of video industry entered the fast lane: the Youku Tudou merger shocked the whole industry. QQ Live also spread to invest heavily in copyright TV series. Strategic videos in t...
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22-08-2012
5 suspended influential scientific and technological magazines
Scientific and technological magazines’ fate Most of the most important science and technology magazine now has ceased to exist. However, the decline of the victims of these cyclical industries...
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